Novuhair Supports Alopecia Areata Awareness in Celebrating Inner Strength

September marks the month-long commemoration of Alopecia Areata awareness worldwide. Alopecia areata is a condition when hair loss occur due to faults in the immune system attacking the hair follicles which results in partial or total loss of hair on the head and other parts of the body.

Leading this year’s celebration in the country is Alopecia Philippines, a group founded by singer and songwriter Abby Asistio in 2012. She has been championing the cause of empowering citizens with this condition.

Abby is no stranger to alopecia, having been diagnosed with alopecia areata since she was four years old. Abby’s decision to come out in public with her condition was a major turning point in her life. On September 2012, Abby decided to start an online campaign in time with Alopecia Awareness Month by inviting family and friends to pose with the double “A” (inverted “V”) sign using their fingers on the photo sharing site, Instagram. It quickly caught on and Abby was overwhelmed by the response from netizens, with over a thousand photo contributions to date.



This paved the way for the beginnings of Alopecia Philippines. It aims to raise awareness about alopecia and correct common misconceptions and perceptions about it, provide encouragement to people afflicted with it, and create an online support community for them. Inspired by Abby’s honesty and courage, men and women, kids and teens from different walks of life began sharing their own stories and struggles living with alopecia. What started out as a group of ten is now more than 300 members strong and its Facebook page – Alopecia Areata Awareness, draws followers from all over the world.

Novuhair has been supporting the cause for Alopecia Philippines through Abby Asistio. Abby have been using the brand continuously since March 2013 and she has only praises to share using the product.

Nature has provided a safe and effective answer to hair loss and scalp disorders. Novuhair is the only topical scalp lotion in the market that has the highest concentration of natural ingredients, FDA-certified and ACD-compliant. Novuhair is a homegrown, proudly Philippine-made product that is globally competitive.


Novuhair Topical Scalp Lotion, Shampoo and Conditioner are available in all Mercury Drug Stores and other leading drug stores nationwide. For more information visit www.novuhair.com, like the brand’s official Facebook Page at Novuhair Official, Instagram: @NovuhairOfficial and follow it on Twitter at @NovuhairNatural. You may also call the Novuhair hotlines at 4136570 and 09228830575 and order online at Lazada and regaloservice.com.

Novuhair Philippines With Abby Asistio

Runners Kitchen, Tomas Morato Quezon City — Singer-songwriter, TV host, and the poster girl for alopecia in the country, Abby Asistio is singing a happy tune nowadays. And it’s all because of those precious new strands of hair which are obviously growing on her previously bald head.

We was invited at her humble restaurant in Quezon City, Abby proudly shows off her head with its short hair, like a child showing off a prized toy. “It has consistently been growing longer these past two years. My hair is significantly thicker now and I could already style it in different ways, even without having to wear wigs, turbans, and other hair accessories,” she shares with an obvious gleam of joy in her eyes.Abby quickly reveals her secret: Novuhair, nature’s answer to hair loss.


After her public outing in 2012, Nutramedica reached out to Abby to try Novuhair. She had already heard about it from Fanny Serrano, a family friend and the brand’s endorser, but she was wary of trying another product just to get disappointed all over again.

She eventually started and relented using Novuhair in March 2013. After six months, Abby was pleasantly surprised to notice fine strands of baby hair growing in previously bald areas. “It was very exciting! It encouraged me to be more persistent in using it, ” Abby recalls.


Since that day, Abby has been a loyal Novuhair user and swears by it. “I use the scalp lotion, shampoo, and conditioner religiously,” Abby continues.

It seems like a miracle, those delicate black strands of hair growing from her scalp and for Abby, the sensations are almost all new to her. “I never thought I could have a full head of hair again. I could actually “take care of my hair” now and even go to the salon to get a trim,” she says enthusiastically. “I love having hair again,” she further states.

Having alopecia is a huge part of Abby’s life journey and after successfully recovering from it, she has made it her mission to help others afflicted with the same condition. She started by putting up the first support group in the country – Alopecia Philippines, which aims to spread awareness about the condition and at the same time, inspire and motivate those with alopecia to become more secure and comfortable in their own skin.


As of now, the group’s online Alopecia Philippines Facebook group counts around 300 members from all over the country. There are those who are afflicted with alopecia themselves and some are their family members or loved ones. “People share stories there, share experiences, post inquiries as well as words of encouragement to help those in the group,” Abby states.

The group has already lined up a number of activities and campaigns for the year, especially during Alopecia Awareness Month come September, including a planned Alopecia Weekend Boot Camp and awareness concert. They also hope to formalize the organization before the year ends to do more for those with alopecia in the country.

“It’s never easy,” Abby says about living with alopecia. “But remember, you are not alone. People around you love and care for you, and accept and appreciate you for who you are. Look for someone to talk to, a shoulder to cry on, people to laugh about your journey and hair stories with,” Abby further shares.

“Everything happens for a reason. In the end, we can choose to rise above the disease and come out better, stronger, more courageous, and more beautiful. Our hair may come and go but it is who we are, what is inside that truly matters and lasts,” Abby says with a smile, the beautiful woman who has bravely battled alopecia and came out of it gloriously victorious with the aid of Novuhair. Abby thanks Novuhair, “I now have a full head of hair and feel more confident than ever before.”


Novuhair Topical Scalp Lotion is available as an individual purchase; as part of a combo pack that includes Novuhair Herbal Shampoo and Topical Scalp Lotion; or a 3-in-1 pack with Novuhair Herbal Shampoo and Conditioner and Topical Scalp Lotion; and a 2-in-1 plus one with two Novuhair Shampoos plus Topical Scalp Lotion, all in 200 ml bottles. Available in all Mercury Drug outlets, Watsons branches, LAZADA.com, and other leading drug stores. For more information, call 413-6570 or 0922-8830575 and visit www.novuhair.com.


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