The biggest insurance company Sun Life of Canada, marks their 4th Financial Independence month this June helping Filipinos break free from the cycle of financial shortage and insecurity.
Sun Life is launched their newest collection of digital films named Sun Shorts, which will highlight the relationship that make lives #brightertogether. "The people we love give us the courage to dream big and the strength to keep going even if sometimes it feels like the odds are against us. Truly, we are brighter together", Sun Life Chief Marketing Officer Mylene Lopa said, "Sun Life Chief Marketing Officer Mylene Lopa said. "Sun Life shines a spotlight on these relationships to inspire every Filipino to keep chasing their dreams.
Sun Short Films like 'Waves', 'She Said', and 'Sayaw' will present this in stories inspired by the stories of Sun Life clients. Through the films, we hope to show Filipinos how life insurance can help them ease their life's burdens and celebrate their lives' open the opportunity to show the people they love their commitment to a brighter future for them."
"Waves" by Zig Marasigan gives a peek into the world of millennials, tagged as "YOLO" (You Live Only Once) not preparing well enough for the future (well what can you say, it is apparent); a young single mom's story in "She said, She said" by Nic Reyes; and Mink Vergara will show the reality of coping with a long-time marriage that has gone cold in "Sayaw".
Sun Life introduced Sun Shorts in 2012 and the project has been recognized by different prestigious local and international award-giving bodies, which is promoting insurance and investment products.
Empowering Filipinos with concrete steps to financial freedom
To complement the new Sun Shorts films and to give Filipinos the opportunity to learn about life insurance and mutual funds, Sun Life will hold a series of activities this month as a next step for those who would like to boost their financial journey.
For the millenials, Sun Life will offer a workshop on achieving their travel goals, while parents will be treated to a pampering activity to help put them in the best mindset to create future goals. For details on these activities, visit @sunlifeph on Facebook, Twitter, and Instagram.
