This month, Nestle Philippines celebrates wellness by promoting the very basic norms that we do every morning before we go to work at the same time it is very important, breakfast. Nowadays, we skip breakfast because of the demand of our fast paced lifestyle — especially who are living in Urban City.
Held at their corporate office in Rockwell City Makati, Nestlé Philippines officially launched I Can’t Believe It’s Breakfast! – a book of 30 easy-to-follow recipes that offer a variety of breakfast ideas to excite the palate and spice up the mornings, from the very “quick” when you don’t have much time to spare, to the “not-so-quick” for mornings when you can invest a little more time and effort for the most important meal to jumpstart your day!
Nestle Corporate Center in Rockwell Drive Makati
The recipe book highlights the importance of breakfast as part of the Company’s long-term advocacy of helping consumers Choose Wellness through proper diet and physical activity. This is not the first time that they introduced this book, somewhere around June, this book was officially introduced for the media at the 2015 Nestle Wellness Convention at SM Megatrade hall.
Speaking at the launching of the cookbook, Nestlé Philippines Consumer Engagement Services Head Aurora Alipao cited the most common reasons why people skip breakfast.
“Working parents like us are always pressed for time, so preparing a nutritious breakfast for our children early in the morning may prove to be a daunting task. Children themselves, especially adolescents, prefer to get more sleep than rise up early to have breakfast. And then of course, there are those who purposely miss breakfast in a misguided attempt to lose weight. Others simply are not aware of the benefits of eating breakfast.”
Studies show that those who skip breakfast become easily irritated, feel weak and uncoordinated, and tend to over-eat later in the day.
Performance at work or in school also suffers, and weight management becomes difficult as shown on the slides.
Nestlé Philippines Corporate Nutritionist Catherine Sarmiento highlighted the importance of eating breakfast in order to start the day right and make the most out of it. “Breakfast not only gives you the right fuel to perform your day’s tasks, it also sets the pace for the types of food you choose to eat throughout the day, helping you better manage your weight,” Ms. Sarmiento said.
“Aside from promoting bone, gut and heart health, breakfast also helps you focus and do well mentally and emotionally. When it becomes part of your daily routine, breakfast promotes a healthy lifestyle for you and your family.”
Recognizing the time constraints everyone faces in the morning, Ms. Sarmiento suggests for parents to have a weekly breakfast plan that allows for food variety (to avoid taste fatigue) and optimize nutrition, while sticking to the budget. “Planning ahead will save you time during the week, and will ensure that the breakfast you serve daily helps meet your family’s nutritional needs,” she said.
Also, Ms. Alipao said parents play a big role in building the breakfast habit among their children. “Parents are regarded as role models by their children, so when they see their parents eat breakfast, they will be encouraged to eat breakfast too. Another way to encourage kids to eat breakfast is to involve them in breakfast planning, and to ask them to help you prepare breakfast on weekends and holidays when there is more time. This gives you an opportunity to bond and connect.”
A highlight of the recipe book launch was a cooking demonstration by Nestlé Resident Chef Tess Sutilo, who developed all 30 recipes featured in the book. Shared here are recipes from I Can’t Believe It’s Breakfast! I posted videos of Chef Tess Sutilo doing some easy breakfast that you will find on the book.
I Can’t Believe It’s Breakfast! is available exclusively to members of the Nestlé Club. For more information on the Nestlé Club and how to get a copy of the recipe book, visit https://www.nestleclub.com.ph/.
How to avail a copy?
To get an exclusive Nestle Club Cookbook which will be offered from November 11-30 2015 is available to their website at www.nestleclub.com.ph. Take note that you need to be a member of the club.
To register an account, here are the steps:
- Go to this link to create a account
https://www.nestleclub.com.ph/index.php?action=register&ref=celebratebreakfast
For those who are already member of the club, here's how to get the book:
- Login to your Nestle Club Account - Update your profile and save so that you will be receiving a notification from Nestle about the book
